Founder & Chief Executive Officer

What happens when a martial arts expert decides pepper spray shouldn't look like an adult novelty? Innovation. With nearly three decades of martial arts expertise, a background in Entertainment, Hospitality & Fashion, and a United States Martial Arts Hall of Fame induction, Sarah brought an unexpected perspective to personal protection: why can't safety be sophisticated? After a harrowing encounter revealed critical gaps in existing defense options, she assembled a dream team of experts to create what traditional protection companies couldn't - or wouldn't. The result?  Bestie. A device that's proudly displayed, not shamefully hidden - protection that commands respect, not questions.

Project Manager

With 24 years in law enforcement, Rocky brings real-world insight into what makes personal protection truly effective. As a father of twin girls, his professional expertise took on new meaning when helping refine Bestie's groundbreaking design. His deep understanding of crisis response and tactical effectiveness helped ensure that Bestie's innovative features weren't just revolutionary - they were reliable when it mattered most.

Chief Engineer

Innovation runs deeper than rocket science. With an illustrious engineering career spanning SpaceX, Boeing & Northrop Grumman (yes, some of his creations are currently in space and orbiting Earth and Mars), Norm brings literal rocket science to personal protection. As a father of daughters, he immediately understood the vital importance of Bestie's mission - creating protection that women would actually want to carry and could confidently use. His perspective as a girl dad brought invaluable insights throughout the development process, helping transform innovative concepts into elegant reality. When technical challenges seemed insurmountable, Norm, who moonlights as a professional magician, conjured up the perfect blend of precision engineering and out-of-the-box thinking to make the impossible possible.